Vedant Fashions opens joint Mohey and Manyavar store in Chennai

Apparel business Vedant Fashions has launched a joint brick-and-mortar store for its ethnic wear labels Manyavar and Mohey in Chennai. Measuring an expansive 25,000 square feet, the exclusive brand outlet is the brands’ largest joint store in India to date. 

“Witness the unveiling of India’s largest Manyavar-Mohey store in Chennai,” said Manyavar and Mohey’s national retail business development head Nikhil Bhutada, Indian Retailer Bureau reported. “We open the doors to our stunning 25,000 sq.ft. flagship store in T. Nagar – a groundbreaking milestone that redefines the future of celebration wear.”

The store houses a wide selection of ethnic and traditional style occasion wear for men and women, including wedding wear. With a bright white interior, the outlet launched with floral wreaths and large digital screens showcasing its latest collections, provided by GK Pixel LED, the business announced on Facebook. 

The store is located at Chennai’s bustling T Nagar shopping district. Vedant Fashions runs the brands Manyavar and Mohey as well as Twamev, Mebav, and Manthan and counts more than 600 stores in 240 Indian cities as well as over 15 global stores in countries including Nepal, the US, and UK.