Vananam Enterprises to enter luxury fashion segment with ‘Giorvan’

Indian conglomerate Vananam Enterprises will be entering the luxury fashion space with the launch of its apparel and lifestyle brand ‘Giorvan later this year.

The luxury brand that includes apparel for men and women will be manufactured in India with the help of local craftsmanship.

This strategic entry into the ultra luxury apparel market not only promises growth for Vananam but also supports the broader ‘Make in India’ initiative by showcasing Indian craftsmanship on a global stage.

Commenting on the launch, Keshav Inani, CEO of Vananam in a statement said, “Our commitment is not just to create a brand but to foster a sustainable and ethical fashion ecosystem right here in India. Giorvan will be instrumental in realising the vision of ‘Vikshit Bharat’ by propelling Indian craftsmanship into global limelight, reinforcing the ‘Make in India’ initiative.”

Vananam Enterprises is a leading Indian conglomerate with diverse business sectors that includes retail, agriculture trade, textiles among others.