Van Heusen names Taapsee Pannu as brand ambassador

Aditya Birla Fashion and Retail’s clothing brand Van Heusen has signed actor Taapsee Pannu as its new brand ambassador.

The actor will be seen endorsing the brand’s latest women’s wear collections in a campaign titled ‘Lead Every Role’ which will be featured across major digital platforms.

Commenting on the association, Abhay Bahugune, chief operating officer at Van Heusen in a statement said, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen’s women customers.”

Taapsee Pannu added, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made.”

Van Heusen under its women’s portfolio retails a mix of casual and formal western wear along with accessories like handbags, shoulder bags, and tote bags as well as footwear.