Vahdam India appoints Akanksha Srivastava Byrnes as senior vice president marketing

Vahdam India, an Indian wellness brand has strengthened its leadership team with the appointment of Akanksha Srivastava Byrnes as senior vice president of marketing.

In her new role, she will be responsible for spearheading overall brand-building, global marketing strategy, and growth initiatives as the company.

Commenting on the appointment, Bala Sarda, founder CEO of Vahdam India in a statement said, “As Vahdam India continues to strengthen its position in the global market, Akanksha’s expertise in the US and international markets will be invaluable. She has a proven track record in working with global teams that can adapt to the ever-changing marketing landscape. Akanksha’s leadership will help us connect with consumers and enhance our brand relevance even further.”

Akanksha added, “I am honored to join Vahdam India at this pivotal moment in the thriving global wellness market. Our exceptional portfolio of products and loyalty from our customers worldwide provide a robust foundation for growth. I am excited to collaborate with Bala and the talented team to not only expand our reach but also to innovate and excel in delivering wellness solutions.”

Akanksha has over 12 years of experience in global and regional marketing. Prior to joining Vahdam India, she held several marketing roles in the US.