Polo inspired smart casual brand US Polo Assn has partnered with Bollywood celebrity Palak Tiwari to launch its autumn/ winter 2024 womenswear collection. The label continues to expand across India with an omni-channel approach.
“I don’t think anybody needs to elaborate on why they would want to collaborate with US Polo Assn,” Tiwari told Elle India about the partnership. “It’s such an iconic brand, deeply embedded in the culture. Every time I drive through Mumbai, I see countless people wearing US Polo Assn. I’ll always be proud of this association.”
Tiwari first worked with US Polo Assn two years ago and the brand aims to harness her pan-India appeal to connect with new customers. US Polo Assn is continuing to expand in India with an omni-channel approach and opened its largest brick-and-mortar store to date in the country in Bengaluru in February this year.
“It’s perhaps my favourite [collection]- a perfect blend of old and new, of contemporary and classic,” said Tiwari about the new line. “The colours are splendid and classy. I can’t wait for people to experience the freshness of it.”
US Polo Assn’s new collection features casual garments such as denim dresses and polo shirts with folk inspired details on the collar. Office appropriate blouses and trousers also feature in the western wear line.
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