Uniqlo takes over Delhi Metro’s Yellow Line with winter campaign (#1683454)

Japanese apparel and lifestyle brand Uniqlo has taken over the Delhi Metro‘s Yellow Line with its winter holiday campaign, wrapping eight train carriages in bold branded graphics to advertise its ‘Heattech’ essentials line.

Uniqlo’s New Delhi campaign will run until December 31, the brand announced in a press release. The label’s new campaign targets metro dwellers on their commutes and is an exercise in brand visibility boosting.
 
“With this takeover, Uniqlo continues its mission to deliver functional, innovative LifeWear tailored to local needs, just in time for the colder months,” announced the label in a press release. The campaign has covered the Yellow Line train in visuals to promote its ‘Heattech’ line of basics, designed to keep the wearer warm in cold weather without the need for bulky layers.
 
“Heattech, known for its advanced fabric technology that converts body moisture into heat, is a must-have winter wardrobe essential,” announced the brand. “This campaign serves as an exciting introduction to the warmth and comfort of Heattech, ensuring that commuters from Gurgaon and Delhi are ready to embrace the season in style.”
 
Uniqlo has focused on its India operations significantly in recent months and opened its largest store to date in Mumbai at the end of November. The brand also opened a store in Pacific Mall Tagore Garden on November 29 and is eyeing Rs 1,000 crore in revenue in the 2025 financial year, fuelled by its brick-and-mortar expansion and brand building activities in the country.