Unilever signs deal with ICC to become commercial partner for women’s cricket

The International Cricket Council (ICC) has signed a two-year deal with Unilever making it the commercial partner for women’s cricket till the end of 2027.

The announcement was made a cricket festival event in Dubai featuring 100 girls on International Women’s Day.

With this partnership, Unilever’s personal care brands including Rexona and Dove will work with ICC across a range of activities to promote women’s cricket across the globe.

Commenting on the partnership, Jay Shah, chairman of ICC in a statement said, “By aligning with a global leader like Unilever and its personal care brands for the ICC’s first ever women’s partnership, we are not only securing valuable commercial support but also reinforcing the growing importance of women’s sport on the world stage.

Rohit Jawa, CEO managing director of Hindustan Unilever added, “This is an exciting opportunity for Rexona, one of our biggest personal care brands, to tap into a cultural moment, connect with new audiences, and importantly help drive women’s cricket further.”

The partnership will include major events in the international calendar including Women’s T20 World Cups, U19 Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027.