Under Armour launches campaign with Neeraj Chopra

Sportwear brand Under Armour has launched a campaign with Indian athlete Neeraj Chopra to solidify its position in the Indian market.

The brand has launched a campaign featuring Chora titled ‘Zidd for More ahead of the upcoming Paris Olympics.

With this association, Under Armour is looking to make deeper inroads in India’s booming sportwear market and expects Chopra’s performances to strike a chord with its target audience.

Commenting on the association, Tushar Goculdas, managing director at Underdog Athletics, exclusive India distributor and licensee for Under Armour in a statement said, “We are proud of our long partnership with Neeraj, one of India’s greatest athletes and an icon of today’s generation, who embodies the brand’s core values: grit, resilience, and determination. Through this campaign we endeavour to inspire all athletes and strengthen Under Armour’s position as India’s most loved athletic performance brand.”

Neeraj Chopra added, “It’s great to have Under Armour supporting me, not just with the high-performance gear that enhances my performance during my training and competition, but also in sharing my journey to inspire the next generation of Indian athletes.”

Neeraj is the first Asian to win Olympic gold medal and a World Championship title in the men’s javelin throw event, and one of only two Indians to win an individual Olympic gold.