Trent Limited’s women’s ethnic wear brand Samoh opened its first flagship store in Hyderabad with an inauguration event. Located in Jubilee Hills’ Venkatagiri neighbourhood, the store measures an expansive 4,000 square feet.
“Our hearts are full of gratitude for everyone who made it to the Samoh store launch in Hyderabad,” announced the brand on Facebook, sharing images of the soiree. “Thank you for sharing this special moment with us and for your continued support!”
Local names in fashion and influencers gathered together at the new store to the tune of live music as they browsed Samoh’s latest collection. The store retails a selection of traditional and fusion style ethnic wear as well as Samoh’s leisure wear line.
“We are thrilled to open our first store in Hyderabad,” said Trent Limited’s chief executive officer Venkatesalu P, Indian Retailer Bureau reported. “It is our belief that this new store will resonate with all in the community for those who cherish and seek out refined elegance in their wardrobe.”
The store is Samoh’s fifth brick-and-mortar outlet in India to date and launched as part of its plan to build an offline presence in India’s main cities. The brand debuted in April last year and is part of the Tata Group.
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