Titan promotes self expression with new watch campaign ‘Find Your Joy’

Watch making business Titan has launched a new campaign titled ‘Find Your Joy’ to highlight its watch line designed specifically for couples and promote the celebration of self. The campaign also features watches from its sporty and trend driven lines and presents its watches as the personification of individual style.

“Find Your Joy is a celebration of self,” said Titan Watches’ marketing head Aparna Ravi in a press release. “It’s about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today’s fast-paced world, it’s easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”
 
Titan’s line of couple’s watches features pairs of timepieces in matching styles for men and women. The campaign presents 21 watch designs from five Titan collections. Watches which feature in the campaign are priced from Rs 9,495 and retail at select Titan boutiques across India.
 
Titan Company Limited, previously named Titan Industries Limited, is a joint venture between the Tamil Nadu Industrial Development Corporation and Tata Group. After diversifying into jewellery in 1994 then later eyewear, Titan Company Limited describes itself as “India’s leading manufacturer / sellers in watches, jewellery, and eyewear.” The business reported a revenue total of Rs 21,052 crore in the 2020 financial year.