Tirtir enters Indian offline market with Reliance’s Tira

Korean skincare brand Tirtir has partnered with Reliance Retail’s beauty retailer Tira for its debut in the Indian offline retail market.

With its premium quality, innovative formulations, and inclusive ethos coupled with Reliance’s reach, Tirtir aims to widen its presence among Indian consumers.

With this partnership, Tirtir’s products will be available at Tira stores in Mumbai, Delhi and Bengaluru.

The brand’s product portfolio in India will include its bestsellers like mask fit red cushion foundation, milk skin toner, ceramic milk ampoule, mask fit makeup fixer among many others.

Launched by Reliance Retail Limited, Tira is the new omnichannel beauty retail platform offering beauty brands from across the globe.