Tira launches exclusive festive gifting services (#1683207)

Multi-brand beauty business Tira has launched a bespoke gifting service to engage shoppers this winter holiday season along with an ‘Advent Calendar’ featuring products for face, skin, and hair by a mix of global beauty brands.

This winter, Tira has debuted a ‘Gifting Zone’ to enable shoppers to personalise every purchase they make, the business announced in a press release. Available at all of Tira’s brick-and-mortar stores in India, the Gifting Zone is designed to add a “special touch” to the festive shopping experience.
 
Tira has also launched a limited edition Advent Calendar, to present its own take on the popular Christmas countdown. The calendar features products by brands including Pixi, Huda Beauty, Olaplex, Bobbi Brown, and Lancôme among others.
 
“This limited edition calendar, designed in Tira’s signature peach with gold embossing, is a treasure trove of luxury,” announced Tira in a press release. “This collection is designed to bring you joy through your holiday countdown, offering a daily journey of discovery and rediscovery as you unbox some of Tira’s favourites.”
 
Reliance Retail launched Tira in February 2023 as a multi-brand beauty business. The omni-channel retailer operates its e-commerce platform as well as brick-and-mortar stores across India and its product categories include skincare, colour cosmetics, hair care, and body care goods.