Timex celebrates 170th anniversary with limited edition watch

Watch brand Timex is celebrating its 170th anniversary with a limited-edition release of Waterbury watches for $1 each. The release of 1,000 $1 watches globally is designed to celebrate Timex’s history of accessible timekeeping. 

“Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone,” said Timex Group’s chief marketing officer Shari Fabiani in a press release. “The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honour the loyal consumers who have trusted and cherished our brand over the years.”
 
The limited edition watches will launch on November 16 on Timex’s e-commerce store and with select retailers. In India, 120 of the watches will be available at Rs 83 each. The Timex brand dates back to 1854 when it operated as the Waterbury Clock Company in the US when the business was established to democratise timekeeping.
 
“For 35 years, Timex India has been a part of this incredible and coveted global brand legacy,” said Timex India’s managing director Deepak Chhabra. “The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight.”