The Souled Store secures investment from cricketer Hardik Pandya

The Souled Store, a lifestyle brand has secured an undisclosed amount in funding from cricketer and its brand ambassador Hardik Pandya.

The brand claims that its association with the cricketer over the last two years has amplified its visibility and expects this association to further fuel its growth in the country’s fashion market.

With this investment, the brand plans to accelerate its product development, expand its omnichannel presence, and explore new creative collaborations.

Commenting on the investment, Hardik Pandya in a statement said, “My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth.”

Vedang Patel, co-founder of The Souled Store added, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand.”

Founded in 2013, The Souled Store retails from its direct-to-customer e-commerce store as well as its brick-and-mortar outlets across India.