The Souled Store opens its first outlet in Jodhpur

The Souled Store, a merchandise and lifestyle brand has expanded its retail footprint with the opening of its first store in the city of Jodhpur.

The store is housed in a standalone structure has graffiti art on the outer walls and cutting-edge architecture. It will house the latest collections in fashion and accessories.

Commenting on the expansion, Vedang Patel, co-founder of The Souled Store in a statement said, “We’ve always strived to create something different, and our new Jodhpur store is a testament to that. The city’s rich heritage and creative spirit inspired us to design a space that’s as unique as the people who live here.”

“We can’t wait for the people of Jodhpur to experience our products in this vibrant new setting. It’s a milestone we’ve been eagerly looking forward to, and we’re thrilled to bring The Souled Store’s spirit of fun and creativity to the heart of Rajasthan,” he added.

The Souled Store claims to be India’s largest pop culture brand with over 200 licenses, including One Piece, Naruto, and Marvel. It operates over 40 stores across India.