The Natural Wash looks to double revenue growth in three years

The Natural Wash (TNW), a skincare brand is looking to double its revenue to Rs 80 crore ($9.6 million) over the next three years and position itself as a major player in the beauty industry.

Launched in 2019 with an investment of Rs 2 lacs by husband-wife duo of Akshit Goel and Shivangi Goel, the brand currently generates a revenue of Rs 40 crore and claims to have been profitable since inception.

TNW which celebrates its fifth anniversary this month has 7 diverse categories and over 130 products.
Currently, it claims to be serving over 1 million Indian customers and plans to open offline stores to widen its reach in the future.

Commenting on the brand’s 5th anniversary, Akshit Goel, co-founder in a statement said, “As a bootstrap company, we couldn’t be prouder to hold our ground in the market and stand neck to neck with investor-backed brands. In a market as competitive as India, staying profitable for five years is a milestone.”

The Natural Wash products are available on its website and e-commerce platforms like Amazon, Myntra, Flipkart, Nykaa among others.