The Collective India launches second Mumbai store with star studded event

Aditya Birla Fashion and Retail Limited’s multi-brand retail concept store The Collective launched its second brick-and-mortar store in Mumbai to retail men’s and women’s clothing and accessories. The store opened with a launch party organised by Orion Marketing and Communications.

The Collective’s launch party on Linking Road featured live music and a fashion demonstration, Orion Marketing and Communications announced in a press release. Other features of the event included a Don Julio bar, DJ set by DJ Vishal Shetty, a media wall, and photo backdrop.
 
“We are thrilled to have brought The Collective’s objectives to life with such a spectacular launch event,” said Orion Marketing and Communications’ director Sunny Sara in a press release. “Our goal was to create an unforgettable experience that mirrors the luxury and exclusivity of the brand. The overwhelming response from the celebrities and influencers in attendance truly signifies a new era for luxury retail in Mumbai.”
 
Celebrity guests who attended the event included Bollywood stars Sonam Kapoor, Soha Ali Khan, Kunal Khemu, Sussane Khan, Arslan Goni, Arjun Kanungo, Natasa Stankovic, and Neha Sharma among others. Many influencers also attended the launch including Simone Khambata, Manav Chabbra, Unnati Malharkar, Sufi Motiwala, Meghna Kaur, and Pryanca Talucdar.