The Body Shop launches festive campaign with Diana Penty

The Body Shop, a cosmetics and skincare brand has partnered with actor Diana Penty for a festive season campaign to showcase its vitamin C skincare range.

In the campaign, the actor will be seen endorsing the vitamin C skincare essentials which the brand claims are made using ethically sourced Vitamin C from Camu Camu berries and Bakuchiol, a plant-based alternative to retinol that targets pigmentation and provides 24-hour hydration.

Commenting on the collaboration, Diana Penty in a statement said, “I’m thrilled to partner with The Body Shop to celebrate the festive season with glowing skin. The vitamin C range, enriched with natural ingredients like Camu Camu and Bakuchiol, gives me a radiant, healthy glow—perfect for the celebrations ahead.”

Harmeet Singh, chief brand officer at The Body Shop Asia South, added, “Our bestselling Vitamin C range is designed to make achieving that glow simple and effective. Diana’s passion for skincare aligns perfectly with our brand values, and we’re excited to showcase how easy it is to create a personalised skincare routine that leaves you looking and feeling radiant, even during the busiest times.”

The vitamin C range is available on online platforms and Body Shop stores across India.