The Bear House teams up with The Quick Style for brand collaboration

Men’s apparel brand The Bear House has teamed up with Norway-based global dance and culture collective The Quick Style for a brand collaboration featuring its latest designs and one of The Quick Style’s signature high-energy dance performances. 

“The Quick Style enjoys a massive fan following here in India,” said The Bear House’s co-founder Tanvi Somaiya in a press release. “Their unique smart-casual fashion choices perfectly align with The Bear House’s contemporary designs, making this collaboration a match made in heaven! We are confident that through this unique partnership, we will connect with India’s young, fashion-forward consumers who value comfort and sophistication.”

For the collaboration, members of The Quick Style collective style The Bear House’s casual western wear as they dance in a hotel room, first individually and then as a group. As of the morning of January 13, the energetic reel has over 28,900 views. 

By partnering with this collective, The Bear House aims to connect with their predominantly Gen Z customer base, both in India and internationally. Styles which feature in the video include The Bear House’s Noia, Ardea, Kumi, Roliver, Ume, Klint, Itado, Atoll, Elmira, and Hellin with a mix of shirts, polos, jackets, t-shirts, and shackets.

Entrepreneurs Tanvi and Harsh Somaiya launched The Bear House in 2017 as a premium menswear brand and its tagline is “Go Everywhere, Do Everything.” The label retails from its direct to customer e-commerce store and on multi-brand platforms such as Ajio and Myntra. Offline, the brand retails from multi-brand outlet Broadway at New Delhi’s Ambience Mall in Vasant Kunj and plans to open six brick-and-mortar stores by the end of 2025.