The Bear House enters offline market with store at Broadway in Delhi

The Bear House, a direct-to-consumer (D2C) men’s apparel brand has entered the offline retail market with the opening of its first store at the newly launched multi-brand retail space Broadway in New Delhi.

The store located at Ambience Mall’s retail concept Broadway will house men’s apparel including shirts, polos, sweatshirts, bottoms, and accessories.

With its entry into offline retail, the brand sees huge potential for growth and plans to further expand its presence through partnerships with retailers across the country.

Commenting on the launch, Harsh Somaiya, founder of The Bear House in a statement said, “We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments. Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.” 

Founded in 2018 by Tanvi and Harsh Somaiya, The Bear House sells through its website and major e-commerce platforms like Myntra, Ajio, Flipkart, and Tata Cliq.