The Ayurveda Co explores offline retail partnerships for growth

Direct to customer beauty and personal care brand The Ayurveda Co is exploring retail partnerships to expand offline in India. The brand also aims to bolster its global reach and increase its focus on sustainability.  

“We are exploring offline partnerships with select retail outlets to expand our reach in north and west India,” The Ayurveda Co’s co-founder Shreedha Singh told India Retailing in an interview. “We are already shipping across the globe and are focused on expanding Ayurveda internationally. Our goal is to create a seamless omni-channel experience for our customers, ensuring convenience regardless of where they shop.”
 
The business already has a retail presence in neighbouring Nepal where Ayurvedic practices are also part of local beauty and wellness traditions. As global interest in Ayurveda increases, The Ayurveda Co aims to tap into this and establish itself as an international player in the market.
 
Along with expanding its retail footprint, The Ayurveda Co is also working to make its business more sustainable to reduce its environmental impact. The brand’s product ingredients are vegan and ethically sourced and it is making its packaging increasingly recyclable as customer demand for sustainability rises, both in India and abroad.
 
“In the last financial year, we experienced a remarkable 73% growth, driven largely by a robust customer acquisition strategy,” said Singh. “While attracting new customers plays a key role in our revenue, our focus on delivering high-quality, effective products is helping us build a loyal customer base that continues to support our sustained growth.”