Technosport expands retail footprint with store in Mysore

Technosport, a performance-driven activewear has expanded its retail presence with the launch its new store at the Nexus Center City Mall in Mysore.

The store is part of the brand’s retail expansion strategy in India of opening stores in tier 2 markets and beyond to fuel its growth.

The store spanning 1,000 square feet located on the ground floor of the mall houses the latest collections from the brand including the newly launched Technowarm winter line.

Commenting on the expansion, Sunil Jhunjhunwala, co-founder managing director of Technosport in a statement said, “As we broaden our retail presence, we are committed to striking a balance between stores in major metropolitan areas and those in emerging tier 2 cities. The decision to open our store in a prominent mall like Nexus in Mysore is pivotal, as it provides us with unparalleled visibility and reinforces our brand’s reputation in a growing market.”

Rohit Kulkarni, business head exclusive stores added, “The launch of our Mysore store marks an exciting chapter for Technosport as we venture into tier 2 markets. Being situated in a well-established mall like Nexus enhances our credibility and demonstrates that value-driven brands can thrive alongside premium offerings.”

Technosport had raised Rs 175 crore in May this year to help fuel its brick-and-mortar expansion. It launched its first outlet in Coimbatore in August 2024.