Tata Cliq rebrands to Tata Cliq Fashion with new design identity

E-commerce platform Tata Cliq has rebranded to Tata Cliq Fashion to highlight its fashion-forward approach as the business repositions itself from a horizontal marketplace to a specialised vertical platform, focusing on apparel and accessories.

“Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs,” said Tata Cliq’s CEO Gopal Asthana in a press release. “It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression.”
 
Tata Cliq Fashion will focus on categories including apparel, footwear, watches, accessories, beauty, gadgets, and home décor. The platform has undergone a complete visual redesign of both its website and shopping app and launched a new new brand manifesto and packaging. Housing over 6,000 Indian and international brands, Tata Cliq Fashion also now features the beauty segment ‘Tata Cliq Palette’ along with a sneaker store, lingerie store, and ‘Indie Finds Store’ among others.
 
“We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way,” said Asthana. “Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”