Tata Cliq Luxury partners with Farah Khan for sale campaign (#1681517)

Premium fashion and lifestyle platform Tata Cliq Luxury has partnered with Bollywood celebrity Farah Khan to launch its Black Friday Sale campaign. The business will roll out the promotional campaign across social media, designed to engage shoppers with wit and humour while promoting its double-digit discounts.

“The Black Friday sale is one of our flagship events with never-before-seen offers on premium and luxury global and Indian brands across categories,” said Tata Cliq’s CEO Gopal Asthana in a press release. “Given the theme of this sale event is expect the unexpected, in addition to surprise giveaways, unexpected price drops, and more, we’ve collaborated with Bollywood icon Farah Khan for a social media campaign. She brings her wit, charm, and relatable personality as she spills celebrity secrets.”
 
Khan stars in a video for Tata Cliq Luxury where she goes through classic celebrity tropes surrounding gatekeeping skincare, luxury shopping, and fitness with her signature comedic take. Khan also promotes the event as the perfect time to shop luxury labels for less.  
 
“The video showcases her unique perspective, capturing the desire that people have for luxury shopping,” said Asthana. “We invite consumers to shop from Tata CLiQ Luxury this Black Friday Sale and embrace the spirit of the holiday season.”
 
Tata Cliq Luxury’s Black Friday Sale offers up to 50% off on select products until December 2, 2024. The brand film has launched on Instagram and showcases categories including apparel, beauty, accessories, footwear, home, jewellery, and watches among others.