Tasva launches first store in Telangana’s Secunderabad

Men’s traditional occasion wear brand Tasva has opened its first exclusive brand outlet in Secunderabad in the city’s Trimulgerry neighbourhood as the label looks to connect with more shoppers in Telangana. 

“Grand opening alert, I am thrilled to announce the inauguration of the new ‘Tasva’ store in Trimulgerry, Secunderabad, Telangana,” announced Sanjay Jain DeenDayal, who attended the launch ceremony, on Facebook. Tasva confirmed the launch on its website. 

The store has a golden hued exterior, embossed with Tasva’s signature logo and emblazoned with its brand insignia. Inside the bright, white store, shoppers can browse a wide array of occasion wear such as sherwanis, waistcoats, sets, and kurtas as well as accessories such as turbans, footwear, and jewellery. The high street store also features seating areas and fitting rooms and launched with a promotional offer of 50% off on the purchase on four or more items. 

Last year, Tasva opened a number of exclusive brand outlets as the label continues to seek to connect with new shoppers. The brick-and-mortar stores opened in locations including Gorakhpur, Kolkata, Hyderabad, Pune, Mumbai, Noida, Jaipur, and New Delhi.

Famed couturier Tarun Tahiliani launched Tasva in partnership with Aditya Birla Group in late 2021 with the aim of offering accessible traditional wear for the modern Indian man. The announcement came within a year of Aditya Birla Group announcing its investment into Tarun Tahiliani’s eponymous brand and Tasva launched its first ever store in Bengaluru.