Tarun Tahiliani launches first luxury pret line OTT with Nexa

On October 12, couturier Tarun Tahiliani launched his first luxury pret line named ‘OTT’ in association with Nexa at Lakmē Fashion Week in partnership with the Fashion Design Council of India. The collection expands Tahiliani’s signature ‘India Modern’ aesthetic and mixes heritage and contemporary styles.

“Am excited to collaborate with Nexa since their future forward approach complements our vision for OTT,” said Tarun Tahiliani in a press release. “The minimal aesthetic and deep palette are the perfect foil to reveal this new pret brand that is all about a modern design language while staying true to the core values of celebrating India and is vast attire lexicon.”
 
OTT’s debut collection reinterprets traditional Indian attire including sarees, dhotis, Jama, Choga, Farshi, and Phiran into fusion style skirts, dresses, pants, trench coats, capes, and gilets. Hints of avant-garde and futurism blend with classic embellishments and the collection’s colour palette features Nexa’s signature hues of deep blues and metallics.
 
“Nexa’s collaboration with Tarun Tahiliani aligns seamlessly with our mission to redefine luxury and innovation in the automotive space,” said Maruti Suzuki’s senior executive officer of marketing and sales Partho Banerjee. “This partnership embodies our commitment to creating memorable experiences that resonate with discerning customers. Together, we are not just enhancing our brand; we are shaping a future where artistry and automotive excellence converge, reinforcing our dedication to elevating the standards of sophistication in the industry.”