Tanishq launches ‘Festival of Diamonds,’ debuts natural diamond line ‘Unbound’

Fine jewellery brand Tanishq has launched its ‘Festival of Diamonds’ to promote its natural diamond jewellery offering and has debuted a new ‘day-to-night’ jewellery line titled ‘Unbound,’ which features one to three carat diamonds set in 18 carat gold. 

Tanishq’s Festival of Diamonds includes a range of promotional offers for shoppers boost jewellery purchases during the late winter season including 20% off on natural diamond jewellery value, the business announced in a press release. Shoppers can also exchange previously purchased Tanishq diamond jewellery at 100% of its current exchange value for new designs. 

“The newly launched capsule collection of modular diamond jewellery is versatile yet classy which can be dressed up and down,” announced Tanishq in a press release. “The brand redefines elegance with this latest launch that can be adorned for brunches to gala dinners, catering to suit every occasion and style. Whether you are shopping for a wedding trousseau or looking for the perfect gift to cherish a loved one, this festival is the ideal occasion to explore Tanishq’s exquisite natural diamonds collection.”

Jewellery in Tanishq’s new Unbound line is priced from Rs 15,000 and retails from its stores across India and its direct to customer e-commerce store. The Titan Company brand counts around 450 brick-and-mortar stores spread across 250 Indian cities.