Tanishq launches campaign with Manisha Koirala, Sapna Pabbi (#1688628)

Tanishq, an Indian jewellery retail brand from the house of Tata has launched its latest diamond-themed television commercial featuring actors Manisha Koirala and Sapna Pabbi.

The campaign titled ‘Tanishq diamonds celebrates your sparkle’ conceptualised by Lowe Lintas delves into the relationship between a woman and her jewellery, portraying diamonds as more than just adornments.

Commenting on the launch of the film, Pelki Tshering, chief marketing officer at Tanishq in a statement said, “Our latest film for natural diamonds is an extension of one of our core beliefs at Tanishq that diamonds are rare and forever. Our natural diamonds symbolise the strength, grace, and aspirations that define women. Through this campaign, we celebrate their journeys, helping them to shine brighter and embrace their inner radiance.”

“The film beautifully captures how women are not shying away from the spotlight and roping in the iconic Manisha Koirala encapsulates this essence of feminine grace and individuality seamlessly,” Tshering added.

The campaign featuring the actors will be promoted across various traditional and social media platforms.