Taniera launches first brand campaign with Mrunal Thakur, Usha Uthup

Taneira, an ethnic wear brand from the Tata Group has launched its first brand campaign featuring singer Usha Uthup and Mrunal Thakur.

The campaign showcases handwoven sarees from Taneira highlighting key features such as the silk mark certification for pure silk and the handwoven designs made by skilled artisans.

Commenting on the campaign, Usha Uthup in a statement said, “Taneira’s commitment to preserving the art of saree weaving while embracing contemporary design interpretations mirrors my own values of celebrating cultural legacy and individual expression. This partnership feels like a natural extension of my long-standing love for sarees and my passion to support artisans whose craft deserves to be cherished and shared with the world.”

Ambuj Narayan, CEO of Taneira added, “We are dedicated to celebrating the seamless blend of heritage and modernity, and this campaign embodies that vision by bringing to life the rich legacy of Indian textiles at the heart of what Taneira represents. It has been an honour to collaborate with a legend like Usha Uthup and the very gracious Mrunal Thakur to tell this story and inspire a deeper connection with the artistry behind every Taneira saree.”

Taneira retails its ethnic wear collections from its direct to customer e-commerce store and exclusive brand outlets across India.