Taneira launches ‘For Beautiful Beginnings’ campaign with Mrunal Thakur (#1683860)

Taneira, an ethnic wear brand from Tata Group firm Titan Ltd has launched a new campaign titled ‘for Beautiful Beginnings’ featuring actor Mrunal Thakur.

Through the campaign, Taneira aims to pay homage to brides across India and showcase its latest collection that includes wedding wear for the entire family.

The campaign has been shot across seven regions capturing the diversity in India’s bridal sarees though fabric, drape, and design.

Commenting on the launch, Shalini Gupta, general manager at Taneira in a statement said, “At Taneira, we believe that every bride’s journey is a celebration of tradition and transformation. Our campaign is an expression of the sentiments, memories and dreams that shape her path, emotions that, despite cultural nuances, unites brides across the country.”

“Our wedding range reflects this ethos, offering a curated selection of sarees that preserve and promote our textile traditions while embracing each bride’s uniqueness. Each piece is crafted to become a part of the bride’s legacy, woven with love, pride and promise of Beautiful Beginnings,” Gupta added.

Taneira’s newly launched collection will be available for purchase at the brand’s retail stores across 40 cities and e-commerce platform.