Swiss Beauty launches campaign with Taapsee Pannu

Swiss Beauty, India’s leading beauty and cosmetics brand has launched a campaign titled ‘Don’t be a star, be a trend star’ featuring actor Taapsee Pannu.

In the campaign, the actor will be seen endorsing products from the Swiss Beauty Craze range targeted at the Gen Z and millennials.

The ad film has been rolled out across various multimedia platforms, with a planned run of 6-8 weeks for maximum reach and impact.

Commenting on the campaign, Taapsee Pannu in a statement said, “Makeup is much more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. What I like the most is the longevity of these products, which keeps me shining bright all day.”

Vidushi Goyal, chief marketing officer at Swiss Beauty added, “The campaign encapsulates the versatility of our products and our continued efforts to instil self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, the campaign has been launched across digital platforms.”

Swiss Beauty’s Craze collection includes products like eyeliner stamp duo, basic multi-face palettes, duo mascara, lip cheek macaron among others.