Swiss Beauty has launched a month-long wedding campaign ‘BFF Bina Wedding Kaisa’ along with its bridal kits to celebrate the wedding season in December.
The campaign revolves around the concept of different wedding occasions and the diverse set of BFFs that accompany the bride.
The brand has introduced three specially curated bridal kits- to capture the essence of each wedding event namely, Wedding Shagun Kit, Modern Rani Vanity, and Modern Rani Pouch.
Commenting on the launch, Saahil Nayar, CEO of Swiss Beauty in a statement said, “Wedding is a journey of a lifetime, and every bride deserves to share it with her closest friends. It all started with a thought that ‘It’s a Bride’s world and we are merely living in it’. You will hear and experience stories from the eyes of the bride while she lets you go along the most beautiful journey of her life.”
“The campaign is our ode to the joy, laughter, and beauty that BFFs bring to this special occasion. It’s about looking and feeling your best while creating memories that last a lifetime”, he added.
Swiss Beauty has additionally introduced the different looks of brides-to-be from different regions in India that will provide product recommendations for their wedding look.
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