Swiggy Instamart partners with designer Manish Malhotra for Shagun Lifafas (#1686415)

Swiggy Instamart, a quick commerce platform has partnered with designer Manish Malhotra for an exclusive collection of ‘Shagun Lifafas’ for its wedding online store.

With this partnership, exclusive Manish Malhotra designed Shagun Lifafas (traditional wedding gift envelope) will be available for purchase on Swiggy Instamart to customers in Delhi-NCR with 10 minutes delivery.

To mark this exciting collaboration, Swiggy has launched a video advertisement featuring the designer across various platforms.

Commenting on the association, Hari Kumar G, chief business officer at Swiggy Instamart in a statement said, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas.”

“This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance, Manish Malhotra style,” he added.

With this collaboration, Swiggy Instamart expects wedding shopping to pick up during the ongoing wedding season in the country.