Swiggy Instamart launches Christmas campaign with singer Sukhbir as Santa (#1687059)

Swiggy Instamart, India’s leading on-demand quick commerce platform has launched its Christmas campaign with Indian singer.

The campaign features Sukhbir’s iconic Punjabi party song ‘Oh Ho Ho Ho’ with the artist delivering gifts as a desi Santa on a tractor. The ad film has already garnered over 2.1 million views.

With its association with Sukhbir coupled with its 10-minute delivery promise, Swiggy expects strong sales during the festive season.

Commenting on the campaign, Mayur Hola, vice president marketing at Swiggy in a statement said, “This campaign is our way of reimagining festive traditions for today’s audience. We wanted to add a local touch to the global Christmas story, and who better than Sukhbir to embody the spirit of InstaSanta. We’re celebrating the joy of gifting, quick deliveries, and cultural vibrancy that resonates with our customers.”

Swiggy Instamart had earlier collaborated with designer Manish Malhotra for a wedding gifting campaign. Through its association with celebrities, Instamart aims to further strengthen its market position in the country’s quick commerce market.