Swiggy Instamart launches campaign with music artist Himesh Reshammiya

Quick commerce firm Swiggy Instamart has unveiled a new campaign for the New Year featuring music artist and actor Himesh Reshammiya.

In the campaign film, Reshammiya is seen addressing a large crowd in a new political avatar to announce launch of a party for New Year’s celebrations.

Commenting on the campaign, Mayur Hola, vice president of marketing at Swiggy in a statement said, “We wanted to kick off the New Year celebrations with a fun twist on pop culture, all in true Swiggy Instamart style. Featuring Himesh Reshammiya’s iconic tunes and a playful take on launching a political party, we’ve made sure Swiggy Instamart is there when you need it this New Year.”

“Whether it’s groceries or all the essentials like snacks, makeup, decorations, or even electronics, for an epic celebration, Swiggy Instamart is here to make sure the party never stops,” he added.

The campaign featuring the digital film will be aired across various platforms as part of the Swiggy’s New Year’s celebrations.