Swarovski names Ariana Grande as brand ambassador

Jewelry brand Swarovski announced on Tuesday Ariana Grande as its new ambassador and face of the brand.

The partnership is expected to officially launch with the brand’s holiday campaign in 2024.

Grande said: “I am thrilled to be Swarovski’s brand ambassador. It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self- expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.” 

Grande, a Grammy-winning singer, songwriter, and actress, is celebrated as one of the world’s best-selling artists. Recognized for her performances and vocal range, Grande is also a powerful advocate for inclusivity and empowerment.

“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador,” added Giovanna Engelbert, Swarovski global creative director. 

“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

Engelbert is Swarovski’s first company-wide creative director and has been modernizing the brand since her appointment in 2020. In December, it opened its largest flagship store yet on New York’s Fifth Avenue with a fresh look designed by Engelbert.

Prior to that, Swarovski teamed up with shapewear brand Skims on a new collection of body jewelry, intimates, and ready-to-wear.