Superdry launches new store in Bengaluru with Reliance

Men’s and women’s casual wear brand Superdry has launched a new exclusive brand outlet in Bengaluru to bolster its brick-and-mortar presence in the metro. Located in Phoenix Mall of Asia, the store is designed to mix technology with in-store engagement.

“The wait is over,” announced Phoenix Mall of Asia on Facebook, sharing a video of the new store. “Superdry’s exclusive flagship store is now open at Phoenix Mall of Asia, on the first floor. Get ready to elevate your style game with our trendy and exclusive collections. From statement pieces to everyday essentials, our latest collections have got you covered. Visit us today and experience the ultimate shopping destination!”
 
Superdry’s new store features product categories including apparel, footwear, rucksacks and bags, accessories, and lifestyle goods featuring Japanese inspired graphics. The brand joins labels including Hidesign, Armani Exchange, Tanishq, Giva, Gant, Mango, Allen Solly, Only, and Jack & Jones in the mall at Yelahanka.
 
Superdry retails in the Indian market with Reliance Industries Limited’s retail arm Reliance Retail. Since 2012, Reliance’s wholly owned, UK based subsidiary Reliance Brands UK has acted as Superdry’s exclusive franchise partner in India. Now present in over 50 Indian cities, Superdry counts over 200 points of sale in the country.