Sugar Cosmetics partners with Unicommerce to strengthen operations

Sugar Cosmetics, a beauty & personal care brand has partnered with e-commerce enablement platform Unicommerce to strengthen its e-commerce and retail operations.

With this partnership, the beauty brand will use Unicommerce’s omnichannel retail management system to serve its customers across digital and physical touchpoints.

Unicommerce’s centralised platform will help integrate all the Sugar stores and warehouses to offer ship-from-store service to its customers. Additionally, it will also optimise return order processes, increase upselling and cross-selling opportunities.

Commenting on the partnership, Jasmin Gohil, chief technology officer at Sugar Cosmetics in a statement said, “We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.”

Kapil Makhija, CEO managing director of Unicommerce added, “Our long-term relationship with Sugar is a testament to our excellent product, and we look forward to deepening our relationship with Sugar and supporting their business operations through our unified technology platform.”

Founded by Vineeta Singh and Kaushik Mukherjee in 2015, Sugar Cosmetics retails from its e-commerce store, multi-brand e-commerce platforms as well as its brick-and-mortar outlets.