Style Bazaar opens new East India stores in Beltola, Hailakandi

Value fashion retail chain Style Bazaar has opened two new exclusive brand outlets in Guwahati’s Beltola and Assam’s Hailakandi to bolster its brick-and-mortar presence in East India and reach new customers.

“Hey fashion lovers, we are in your neighbourhood,” announced Style Bazaar on Facebook. “Visit the Style Baazar store in Beltola, Guwahati, today and shop for the latest fashion trends.”
 
The new Beltola store retails Style Bazaar’s selection of menswear, womenswear, children’s wear, accessories, footwear, and lifestyle items. The store aims to draw a range of age groups with a focus on family fashion. 

Style Bazaar’s new store in Hailakandi has a similar product selection to its Beltola location. The brand was launched in 2013, is headquartered in Kolkata, and its parent company is Baazar Style Retail Limited which was jointly incorporated by entrepreneurs Shreyans Surana, Rohit Kedia, Bhagwan Prasad, Pradeep Kumar Agarwal, and Rajendra Kumar Gupta.
 
The brand has opened a number of stores in 2024 so far in locations including Uttar Pradesh’s Maharajganj, which brought its store total in the northern state to nine. Style Bazaar also opened an outlet in Guwahati’s Hatigaon earlier in the month.