Streax launches campaign with Malaika Arora for gel hair colour (#1688684)

Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL) has launched a television commercial featuring Bollywood actor Malaika Arora.

In this television commercial, the actor will be seen promoting the brand’s gel hair colour asking women to move beyond basic grey coverage and join the shine revolution.

The commercial will be aired across major television channels and digital platforms to ensure maximum visibility across the country.

Commenting on the launch, Priyanka Puri, senior vice president marketing at HRIPL in a statement said, “The Streax Gel Hair Colour TVC featuring Malaika Arora marks an exciting new chapter for our brand, as we continue to push the boundaries of hair colouring innovation. Malaika’s association with this campaign amplifies its appeal, inspiring women to embrace this revolutionary product.”

Malaika Arora said, “For me, hair reflects confidence and self-expression.  I have always believed in boldly standing out, and everything I do—whether in my work or personal style—has been noticed. That’s why I’m thrilled to partner with Streax, a brand that mirrors my belief in high performance that gets you noticed.”

Streax gel hair colour is available for purchase in leading retail stores and e-commerce platforms like Amazon, Flipkart, Myntra, Nykaa among others.