Sterlyn eyes Rs 2.5 crore sales in FY25, plans offline debut

Direct to customer silver jewellery brand Sterlyn has projected a sales total of Rs 2.5 crore for the 2025 financial year, up from Rs 48 lakh in the 2024 financial year. The brand plans to make its offline retail debut to connect with more consumers while also widening its product selection. 

“We’ve seen consistent revenue growth by staying laser-focused on customer needs and doubling down on high-performing categories,” said Sterlyn’s founder Vivek Soni, Indian Startup News reported. “Strategically, we’ve relied on UGC videos and customer feedback to refine our offerings, while influencer partnerships have helped us build trust and recognition… Bulk manufacturing and streamlined operations allow us to offer competitive prices while maintaining the quality our customers expect.”

Sterlyn is currently expanding its eco-responsible initiatives and now offsets more plastic than it uses in its manufacturing activities and packaging materials. The business also plans to widen its product selection, with a focus on customisable options. “We see a shift towards personalisation, affordability, and sustainability in the jewelry market,” said Soni. “Sterlyn is perfectly positioned to lead in these areas with our offerings.”

Entrepreneur Vivek Soni launched Sterlyn in 2022, coming from a family with around four decades of experience in the Indian jewellery industry. Soni originally studied finance and followed a career in credit and risk management but pivoted to jewellery entrepreneurship after feeling that there was a gap in the market for affordable gifting options. Sterlyn’s products include jewellery sets, necklaces, earrings, rings, and bracelets which have a fusion style and youthful feel, according to its Facebook page.