Published
December 23, 2024
SS Beauty by Shoppers Stop has announced the launch of what it claims to be India’s first-ever beauty reality show ‘Glamfluencer 2025’ to discover India’s next super beauty influencer.
SS Beauty’s reality show will see participation by contestants from across the country will undergo rigorous training in beauty techniques, content creation and digital trends.
The show will cover all aspects of beauty that include makeup, skincare, fragrances, haircare and styling.
Commenting on the launch, Biju Kassim, CEO of beauty at hoppers Stop in a statement said, “At SS Beauty, we believe in empowering individuals to redefine beauty and creativity in the Indian market. The launch of this unique IP aims to give India its very own Super Beauty Influencer.”
“With Glamfluencer, we are not just launching a reality show – we are creating a transformative platform that celebrates talent, fosters innovation, and sets new benchmarks for the beauty industry, while positioning our country globally,” he added.
SS Beauty is the beauty business of Shoppers Stop Ltd which retails a wide range of international and Indian beauty brands.
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