Spritz by Typsy collaborates with Mira Kapoor for perfume line

Spritz by Typsy has collaborated with celebrity Mira Kapoor to launch a first-of-its-kind double-sided perfume concept in the Indian market.

Kapoor will join the brand as an investor and co-creator of the perfume collection which features two distinct scents AM and PM.

The debut collection includes warm vanilla, bold Amber, rich coffee & timeless jasmine which the brand claims is made using high-quality ingredients sourced from France and Spain.

Commenting on the collaboration, Mira Kapoor in a statement said, “Fragrance is such a personal expression, and I love how Spritz by Typsy is redefining the way we experience scents. I’m also thrilled to come on board as an investor because I truly believe in Spritz and its vision. The concept is fresh, innovative, and something I see resonating with so many people.”

Kairavi Bharat Ram, founder of Spritz by Typsy added, “For the first time in India, we have a double-sided perfume bottle with two distinct scents, that puts the power of fragrance creation in your hands. We believe this unique concept that allows one to customise their scents is highly experiential and will strike a chord with our customers.”

Spritz by Typsy perfume line will be available for the purchase on the brand’s online platform and marketplaces.