Sportking launches e-commerce platform

Sportking, a leading vertically integrated textile brand has launched its e-commerce platform as it embarks on a country wide expansion plan.

The company has strong presence in Punjab, Jammu & Kashmir, and Haryana with more than 100 stores spread across these states.

With this launch, Sportking aims to cater to a wider audience and expects strong sales from its new online store across India.

Commenting on the launch, Munish Avasthi, managing director of Sportking in a statement said, “For 27 years, Sportking has established a deep connection with communities in North India. Our commitment to quality and affordability has positioned us as a mass-premium brand, and we’re excited to bring that value proposition to a wider audience through e-commerce.”

Founded in 1977, Sportking has grown from a one-room set-up to a multi-crore enterprise under the leadership of three generations of the Avasthi family.