South Korea’s Shinsegae to set up joint venture with Alibaba International (#1688674)

South Korean retailer Shinsegae, opens new tab plans to set up a joint venture with Alibaba International, Shinsegae affiliate E-Mart said on Thursday.

The joint venture will be formed partly by Shinsegae investing its 100% stake in South Korean e-commerce platform Gmarket, it said in a regulatory filing.

AliExpress Korea and Gmarket will be incorporated into the joint venture, which will be set up in 2025. But the two platforms will continue to be operated independently, Shinsegae said in a separate statement.

In November, Alibaba Group Holding missed analysts’ estimates for quarterly sales as Chinese consumers cut back on spending with the world’s second-largest economy struggling amid a property sector crisis and increased youth job insecurity.

Meanwhile, in South Korea’s e-commerce market which is the world’s fourth-largest according to Euromonitor data, Gmarket has been struggling against local e-commerce giants Coupang and Naver while facing increasing challenges from Chinese rivals like AliExpress and Temu.