Sourcery’s new report details challenges and progress on ‘Know Your Grower’ programme in India and Pakistan

Global textile sourcing solution Sourcery has called for more accurate, robust, and equitable data collection in the textile supply chain in its new report on its ‘Know Your Grower’ operations in India and Pakistan.

“We can’t measure what we can’t see,” said Sourcery’s grower engagement director Ruchita Chhabra in a press release. “By moving beyond inaccurate GPS data and using digital polygon mapping, we can ensure greater visibility. But it’s not just about technology – it’s about building trust. We’re committed to creating a system that works for everyone. These first learnings are a steppingstone – we’re training extension service teams now, but the goal is to empower growers to share data independently in the future. We want to incentivise data sharing that directly benefits growers and manufacturers–particularly in terms of financial benefits. By working together, we can create a future where accurate data empowers everyone in the cotton supply chain.” 
 
Sourcery collects primary data on a commercial scale in the Indian states of Maharashtra, Madhya Pradesh, Gujarat, and Rajasthan and the Punjab province in Pakistan. The organisation mixes commercial investment with grower incentives and engagement with the aim of improving standards in the industry.
 
In order to simplify the data collection process, Sourcery is gearing up to launch its Connect App. Growers using the app to record data will be recognised and rewarded. The app will also be used to support farmers at scale and identify how to improve infrastructure and environmental practices.