Soulflower’s Amit Sarda awarded ‘Eco-Beauty Pioneer Of The Year’ at Outlook Business Spotlight Achievers Awards 2024

Natural beauty and personal care brand Soulflower’s managing director and co-founder Amit Sarda was awarded the title of ‘Eco-Beauty Pioneer of the Year’ at the Outlook Business Spotlight Achievers Awards 2024. Presented at the 10th edition of the event, the award recognises Sarda’s contribution to the brand’s sustainable and innovative production processes. 

“We are delighted to be recognised as the ‘Eco-Beauty Pioneer of the Year,'” said Soulflower’s Amit Sarda in a press release. “The award highlights Soulflower’s commitment to crafting products that nurture the skin and hair while respecting the environment. It inspires us to continue innovating in the clean beauty space and staying true to our ethos of kindness, transparency and farm-to-face care. We thank our customers for their trust and the organisers for this recognition.”

Soulflower describes itself as “India’s first farm-to-face brand,” and offers organic certified products for skin and hair which are handmade using ingredients sourced from Soulflower’s own farms in Rajasthan. The brand currently retails across India in over 650 retail outlets and has a presence on numerous multi-brand e-commerce platforms including Amazon India, Tira, Flipkart, and Myntra among others. Globally, Soulflower’s products are available in the US, Australia, Singapore, Saudi Arabia, UAE, Japan, and the UK. 

“Soulflower pioneered the ‘Farm to Face Clean Beauty’ concept, sourcing key ingredients from our own farms,” said Sarda. “Our work on blockchain traceability aims to empower customers with complete transparency about product origins and cultivation timelines. As the only beauty brand in India with its own farms, our growth is powered by in-house research and development, controlled farming, energy-efficient manufacturing and a steadfast commitment to our values of happiness, love, gratitude and compassion.”