Soulflower reports triple digit growth in second half of 2024

Farm to face skincare and haircare brand Soulflower reported 240% value growth and a 141% year on year increase in hair oil volume growth, according to Nielsen IQ data for the second half of 2024. Soulflower also reported 99% price growth and has sold over 15 million products.

The brand now ranks amongst India’s top three hair oil brands driving 43% of the category’s growth, Soulflower announced in a press release. The brand’s hair products have an average selling price of Rs 225 per 100 millilitres which, according Soulflower, shows that it has positioned itself as a premium hair care solution. 

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy,” said Soulflower’s CEO and co-founder Natasha Tuli in a press release. “Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide.”

Soulflower’s products are made using ingredients sourced from its own farms in Rajasthan. The brand’s cruelty free and PETA approved products are available in ove 650 brick-and-mortar stores across India as well as online and through quick commerce. 

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India’s New Tel (oil) especially, for Gen-Z and Gen-Alpha,” said Tuli. “We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognised and look forward to continuing our journey of revolutionising the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude and compassion.”