Soulflower reports selling over 15 million products globally, focuses on ethnical production by establishing own farm

Beauty brand Soulflower has crossed the 15 million mark for products sold globally and has served five million customers. The brand now counts over 650 retail points and is focusing on ethnical production by promoting its own organic farm, located in Rajasthan.

Soulflower has expanded its online reach to now have a presence on over 20 multi-brand marketplaces, Professional Beauty India reported. The brand has also launched its ‘Farm To Face Clean Beauty’ concept which tracks ingredients from growing in the field to being sold as part of one of its personal care products.
 
According to Soulflower’s Facebook page, it is the only beauty brand in India with its very own farm. In order to help it stand out in India’s increasingly competitive beauty space, Soulflower has centred much of its recent promotions around this and highlighted its ethical production methods.
 
“Due to rising hair and skin concerns around the world, there has been a spate of ‘me too’ brands entering the market with bold claims, inadequate efficacy, and proof of concept,” said Soulflower’s Natasha Tuli, Professional Beauty India reported. “This has created an atmosphere of cynicism and distrust. To address this, Soulflower recently launched the concept of ‘Farm To Face Clean Beauty’, where key ingredients are sourced from owned farms. It is also working on blockchain traceability that will allow customers to know exactly what they apply on themselves and have access to information like when and where the ingredients were cultivated. Soulflower is the only skin and hair brand in the country to have its own farm.”
 
Soulflower also launched its monsoon inspired ‘Rain Sale’ online on July 23, the brand announced on Facebook. The flagship sale event offers up to 50% off on select products to boost customer engagement during the summer season.
 
Soulflower launched in 2001 and specialises in skincare and haircare products. The brand has a global retail presence in countries including the US, UK, UAE, Australia, and Japan among others and runs its own, in-house research and development team.