Solitario expands global footprint with entry into Malaysian market (#1684747)

Solitario, an India’s luxury lab-grown diamond brand has expanded its global footprint by partnering with Shreya Gems for its entry into the Malaysian market.

The store located at Seibu shop-in-shop store at the TRX Exchange Mall in Kuala Lumpur spread across an area of 1000-square-foot will house the latest collections from the brand.

Shreya Gems has acquired the franchise rights for Solitario Diamonds in Malaysia. The Malaysian operations will be led by Purav Shah and Krunal Mehta.

Commenting on its global expansion, Ricky Vasandani, CEO of Solitario in a statement said, “We’re excited to introduce our lab-grown diamonds to Malaysia. The market here is exceptionally promising, and we anticipate a 100% increase in growth in the coming years. Our vision is to redefine luxury in the diamond industry, and Malaysia will play a key role in that journey.”

Purav Shah, managing director at Shreya Diamonds added, “There has been a steady shift in audience preferences towards lab-grown diamonds. Consumers today are not just looking for beautiful jewellery; they want pieces that reflect their values. As the demand for lab-grown diamonds continues to rise, this strengthens our commitment to staying at the forefront of design and luxury.”

Solitario is a leading lab-grown diamond brands with prominent presence spanning across 18 stores & 20 shop in shops in 7 countries and 21 cities across the globe.